— Development of a visual representation of a brand
— Creation of unique logotype and/or mark
— Define color scheme, tone of voice and typography
— Examples of how the brand flows into website and packaging
— Building a visual style guide that clients can take with them into future creative decisions
— Ideas for dynamic “extras”, like print pieces and merch
— Helping small brands define their editorial point of view
— Creative brand shifts
— Presenting ideas for social, digital marketing, events, or collateral
— Concepting photoshoots for product launches and campaigns
— Build on existing brand assets to create a new digital experience
— Define a site structure that supports business goals
— Consider how the website solutions support social media and digital advertising
— Provide art direction for photography if assets don’t already exist
— Concept unique solutions to support collateral needed for bric-a-mortar and/or e-commerce
— Define a strategy for in-store signage and takeaways
— Ensure assets clearly direct to website
— Provide art direction for photography of assets to be used in marketing promotions