MWR – Designer and Art Director
MWR – Designer and Art Director
MWR – Designer and Art Director

Located on Mercer Street, La Mercerie is a bakery and café tucked inside of the Guild. The design direction was classic French with a contemporary New York twist, which was brought to life through a hand drawn script logo, spirited illustrations and crisp color palette.

Design Direction by Zan Goodman

Art Direction by Pam Batstone

Script logo by Taylor Childers

Illustrations by Alex Purdy

Diners can not only buy pastries, but also purchase the plate it was served on. A separate menu was created to showcase all of tableware available for purchase.

The menu was featured in the New York Times.

MWR – Designer and Art Director
MWR – Designer and Art Director

A mercery is a place that sells fabric, ribbon and other sewing items. To carry the traditional meaning of the word into the branding, I created a Mercer and placed him in a world of stitched up pea pods and a salmon with a fin tassel. The Mercers are based off of the classic French waiter who is dashing from one section of a restaurant to another.

MWR – Designer and Art Director
MWR – Designer and Art Director
MWR – Designer and Art Director
MWR – Designer and Art Director
MWR – Designer and Art Director
MWR – Designer and Art Director
MWR – Designer and Art Director
AN ENERGETIC DESIGN FOR A BENEFICIAL EVENT
MWR – Designer and Art Director
A New Home for an Interior Design Studio