Allegra Ouroussoff Eifler is a New York City-based interior designer specializing in spaces that balance American optimism with European refinement. We collaborated on an elegant brand system anchored in time-honored fundamentals countered by a well-seasoned palette.
Drawing on her rich heritage, Allegra has imbued a mix of styles, from pre-Georgian to mid-century, with a contemporary design sensibility. The logomark was designed to carry the virtues of Allegra’s layered interiors, while staying true to monogram principles.
The below is the moodboard set the tone for Allegra's chosen logomark and branding system.
A typeface with expressive ligatures was chosen for brand statements as a reflection of the bold and soft moments found in Allegra’s interiors.
McGrath II
Allegra Ouroussoff Eifler is a New York City-based interior designer specializing in spaces that balance American optimism with European refinement. We collaborated on an elegant brand system anchored in time-honored fundamentals countered by a well-seasoned palette.
Drawing on her rich heritage, Allegra has imbued a mix of styles, from pre-Georgian to mid-century, with a contemporary design sensibility. The logomark was designed to carry the virtues of Allegra’s layered interiors, while staying true to monogram principles.
The below is the moodboard set the tone for Allegra's chosen logomark and branding system.
A typeface with expressive ligatures was chosen for brand statements as a reflection of the bold and soft moments found in Allegra’s interiors.
McGrath II
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