MWR – Design and Art Direction

reviving an office building with a vibrant identity system 

services

Branding

Signage

Wayfinding

                    Aoyama is a mid-century building located in the heart of Tokyo. Born in the 60s, it was left at the mercy of a penny pinching new owner in the 80s. In 2016, Roman and Williams was brought in to bring the building back to life. The building was re-invented, from top to bottom, including bustling new businesses in the basement and ground floors. We collaborated on a branding system that included a logo, custom typeface, signage and wayfinding.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction

 

           The custom tile mural adjacent to the subway station was a graphic collage of deconstructed "O" from the Aoyama logo. 

MWR – Design and Art Direction
MWR – Design and Art Direction

        A custom set of icons that carried out the new persona of the building.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction

 

           A custom set of arrows in all shapes and sizes is used throughout the wayfinding to add a little quirk.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction

Related Projects

Guild of the Senses
MWR – Design and Art Direction
A Visual Identity with French Flare for New York restaurant, La Mercerie
MWR – Design and Art Direction

Roman and Williams Guild 

Art Direction, Signage, Sales Tools, Print Design

La Mercerie 

Branding, Menu Design, Packaging, Art Direction

MWR – Design and Art Direction

reviving an office building with a vibrant identity system 

services

Branding, Signage, Wayfinding

                    Aoyama is a mid-century building located in the heart of Tokyo. Born in the 60s, it was left at the mercy of a penny pinching new owner in the 80s. In 2016, Roman and Williams was brought in to bring the building back to life. The building was re-invented, from top to bottom, including bustling new businesses in the basement and ground floors. We collaborated on a branding system that included a logo, custom typeface, signage and wayfinding.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction

 

           The custom tile mural adjacent to the subway station was a graphic collage of deconstructed "O" from the Aoyama logo. 

MWR – Design and Art Direction
MWR – Design and Art Direction

        A custom set of icons that carried out the new persona of the building.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction

 

           A custom set of arrows in all shapes and sizes is used throughout the wayfinding to add a little quirk.

MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction
MWR – Design and Art Direction

Related Projects

Guild of the Senses
MWR – Design and Art Direction

Roman and Williams Guild 

Art Direction, Signage, Sales Tools, Print Design

A Visual Identity with French Flare for New York restaurant, La Mercerie
MWR – Design and Art Direction

La Mercerie 

Branding, Menu Design, Packaging, Art Direction