Connecting Guild’s Brand Touch Points

SERVICES

Signage

Sales Tools

Web Design

Art Direction

The Guild brand’s commitment to the highest level of refinement and finish in their furniture, lighting and accessories designs is reflected in equal attention to detail throughout brand excutions. The approach was designed to be a meeting place between high-level craft and effective brand storytelling that engages with the customer at every possible touchpoint.

Cards are strategically displayed throughout the store to educate the customer on where and who the artisan is and how they crafted the product. Knowing the customer tends to consider the product before making a purchase, QR codes were included to provide access to additional information and a path to purchase the product online.

The luxury of the product is highlighted in each execution and feels elevated across both printed and digital brand touchpoints. The product detail pages and tearsheets work together to educate the customer on the inspiration behind the design as well as the technical details and available variants.

Balancing soft and the strong, the packaging system unites traditional techniques with protective layers to ensure a memorable unboxing experience.