expanding the guild brand

Services

Visual Identity

Signage

Stationary

Web Design

Art Direction

Guild Gallery was the natural extension of Roman and Williams Guild—an eclectic world of people, objects and furnishings, a modern-day guild of the senses. Guild was designed as a place to showcase the custom-designed furniture alongside the work of artisans admired for their skill and dedication to technique. Guild Gallery was the next stage of evolution in this dialogue. While the Guild celebrates a beauty that derives from function, the Gallery focuses purely on form. Whereas the Guild is all about an eclectic mix, the Gallery spotlights the object, artist, and process.

Given the strong ties to the foundation of the Guild brand, building on the existing Guild logotype felt conceptually aligned. The distinction would instead be made in the palette, typography and executions with an emphasis on warmth, purity and focus.

The typography evokes an elevated and serious tone–a sharp contrast to the editorialized approach for Guild. Two fonts were selected for headlines to make a distinction between brand narrative and Artist. A refined serif, Ivy Presto, was selected for use in all instances of a brand narrative. A utilitarian sans serif, Din, was selected for use across all Artists and Exhibition.

The high craft of the artworks is echoed in the brand collateral through a considered use of premium materials, printing methods, and digital executions. The integration of a strong grid-driven environment in each design provides a clean canvas for the Artists and their works to be appreciated.

Related Projects

Connecting Guild’s Brand Touch Points

Bringing the Art into Commerce

CONNECTING GUILD’S BRAND TOUCH POINTS

Roman and Williams Guild

BRINGING THE ART INTO COMMERCE